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$CHNCHO is a declining species, because of this bad bunny (nr1 artist) decided to promote it as a main feature. Initially, when Sol peaked, Concho reached an all-time high (ATH) of 39 million but was left behind afterward. Recently, Bad Bunny, now an acclaimed artist, posted a viral Instagram story featuring Concho, even landing it in The New York Times. As Bad Bunny tours the world, Concho is prominently displayed at festivals, showcasing its growing visibility. Additionally, as Bad Bunny prepares for the Super Bowl, there's speculation that Concho will serve as a mascot. With Concho Labubu gaining recognition, there’s significant potential for Concho to break its ATH and soar to new heights